'The Moment of Engagement' One big top tip on how to best engage people at Shows, Exhibitions and Outside Events – Or, if you are just selling to the General Public in the Street.

If you want to engage more with the General Public or B2B Prospects regarding your offer of product or a service, then consider The 'Moment of Engagement' as a crucial technique to get attention in the sales process.

So, hand the target customer an item of interest (could be the product itself – or something loosely connected with what you are selling) and ask them what they think it is. Free entry into a prize draw if they can tell you what it is and what it is used for!

This technique stops people in their tracks - because they now have temporary 'ownership' of the item (whatever it is) in their hands. You can now introduce yourself and your product/service.
It works, try it our next time you or your sales team are in that situation!